{"id":1,"date":"2019-07-04T11:19:17","date_gmt":"2019-07-04T11:19:17","guid":{"rendered":"http:\/\/eolasinternationalportal.com\/wordpressCon\/?p=1"},"modified":"2019-07-10T11:20:25","modified_gmt":"2019-07-10T11:20:25","slug":"hello-world","status":"publish","type":"post","link":"http:\/\/www.employeeview.com\/?p=1","title":{"rendered":"How connecting with employees can open up a wealth of market and product data relevant to your business"},"content":{"rendered":"\n
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With innovation\nat the heart of everything we do here in Eolas International, we are\ncontinuously seeking new ways to gather market and product intelligence for our\nclients. In 2018, we highlighted the importance of including consumers in the\nconversation around product quality and now as we enter 2019, we look to tap\ninto a rich and inherent source of product and market intelligence that every\ncompany has at it fingertips: our greatest asset \u2013 our employees. <\/p>\n\n\n\n

With the combined\nwealth of industry and product knowledge that employees have within each and every\norganisation, companies are missing an opportunity by not harvesting and\nanalysing this information in an aim to improve their products, services and\ncustomer experiences. This opportunity does not relate to products alone. Where\nemployees are empowered with the tools to feedback their thoughts and opinions\nin a quick and easy manner, no topic is off limits. What do our employees think\nabout Product Quality, User Experience and New Product Development given that they\ninteract with our products & services daily? How about Messaging &\nCommunications and experiences with E-Commerce? Employees, through the Eolas\ncustomisable mobile platform, can offer information on your products or\nindustry and those of your competitors within a few short steps. Considering\nemployees as consumers outside of the working environment, we now have quick,\ncost effective and easy access to consumer research on our products.<\/p>\n\n\n\n

This mobile solution can reach every employee through their smartphone and with quick and easy access can open up a two way communication flow in an instant. Empowering employees with this tool allows for ideas and information to flow freely throughout the business and can help employees to feel more connected. Information that would previously have been undisclosed, or lost when an employee moves on, can now be stored in one central database, categorised for easy access, into a knowledge hub that can be used to identify market and product opportunities within your organisation. This solution offers a cost effective and complimentary service to that of consumer research, along with some additional benefits in its own right. Consider the time and cost associated with conducting consumer research. The number of touchpoints a consumer may have with your product are limited: <\/p>\n\n\n\n

  1. The consumer locates the product in store<\/li>
  2. They purchase the product<\/li>
  3. They use the product<\/li><\/ol>\n\n\n\n
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    Conversely, when we look at the number of potential touch points your employees may have, from factory floor to finished product that number increases significantly. Consider the worker on the factory floor who notices a packaging issue or a merchandiser in store that notices an eye catching promotional display of a competitor. Not to mention those brand loyal employees who purchase and consume your products on a regular basis. What do they think of the user experience, cooking instructions, packaging, messaging & communications? Have they noticed an industry trend that poses an opportunity for your business or category? What about their experiences through e-Commerce? The sheer volume of information available through your greatest assets could be the key to identifying business issues and opportunities that inhibit or drive growth within your business. <\/p>\n\n\n\n

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    Case Study<\/h3>\n\n\n\n

    In 2018, Eolas\nInternational conducted an in house pilot of this new service and collected\ndata on product quality, product usage, trends & innovations, in store\nexperience and E-Commerce. Employees were not directed to report on any\ncategory or industry in particular, the desire was to test what feedback\nemployees would organically give with minimal instruction. The results were\ninteresting indeed. Observations spanned across dairy products, meat products,\nlifestyle and fitness, personal care items government services and free from\nfoods. <\/p>\n\n\n\n

    Product quality\nobservations were made mostly in relation to open packs, damaged boxes, torn\nlabels and faulty reseals of which 68% had a negative impact on purchase\nintent. When we looked at product usage which included issues around poor\npackage design, usage difficulty and poor service, only 38% of those\nexperiences had a negative impact on purchase intent. This may suggest a\ngreater brand loyalty when consumers evaluate a product post purchase and a\ngreater acceptability of product issues, highlighting that while the consumer\nmay be happy to repurchase the product, they are not necessarily having the\noptimal consumer experience as the company intended.<\/p>\n\n\n\n

    For those concerned with the FMCG\/CPG categories, equally interesting is the feedback on observed trends & innovations in the market. Of particular interest to our Eolas colleagues were trends in relation to new products, new product lines, new market segments and packaging innovations, with 78% of observed trends & innovations encouraging observers to make a purchase. Given the fast moving nature of these segments, having access to rapid feedback and observations and understanding their appeal to consumers will allow companies to respond to market trends quicker and with more success.<\/p>\n\n\n\n

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    Not without its challenges, the Employee View platform needs careful planning and consideration in order to bring value to the organisation. For instance, some employees may not feel naturally inclined to engage with such an initiative but a well-supported implementation plan and structured communications activities, can result in valuable insights for your organisation<\/p>\n\n\n\n

    Conclusion<\/h3>\n\n\n\n

    \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nConsider\nthe (untapped) bank of knowledge available to you, already within your\norganisation, if employees were given the tools to feedback in a systematic and\nmeaningful way. As professionals in your arena these employees will have\ninvaluable feedback and insight into your product and industry that will help\nyour company to identify product improvements and opportunities as well as\nidentifying future trends before your competitors. A cost effective and\nspeedier addition to consumer research, Employee View, by connecting with\nemployees and giving them a voice, could become the most powerful tool\navailable to you and your business.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

    With innovation at the heart of everything we do here in Eolas International, we are continuously seeking new ways to gather market and product intelligence for our clients. In 2018, we highlighted the importance of including consumers in the conversation around product quality and now as we enter 2019, we […]<\/p>\n","protected":false},"author":1,"featured_media":4314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.employeeview.com\/index.php?rest_route=\/wp\/v2\/posts\/1"}],"collection":[{"href":"http:\/\/www.employeeview.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.employeeview.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.employeeview.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.employeeview.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1"}],"version-history":[{"count":2,"href":"http:\/\/www.employeeview.com\/index.php?rest_route=\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":4322,"href":"http:\/\/www.employeeview.com\/index.php?rest_route=\/wp\/v2\/posts\/1\/revisions\/4322"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.employeeview.com\/index.php?rest_route=\/wp\/v2\/media\/4314"}],"wp:attachment":[{"href":"http:\/\/www.employeeview.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.employeeview.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.employeeview.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}